We want to pass on Japan's aesthetic sense, spirit, and technical expertise through lingerie, and share it with the world, so we reflect that revered spirit and Japanese technology in our manufacturing.

−Japan Spirit

◆Beauty of utility - When we pursue ease of use, beauty resides in the shape.We focus on comfort and ease of use by using original patterns and materials from Japanese manufacturers.

◆White space - The intelligence of subtraction known as "white space" We value elegance in structure and design, avoiding excess or ornamentation.

◆Things have life - Things have life, and beauty lies in the details. In order to create better products, we pay close attention to every detail, from all design to material production, sewing, and packaging. We believe that the thoughts of each person involved in production are reflected in the finished product, and we carefully create products together with a reliable production team.

−Craftsmanship

1. The beauty of lace is the essence of lingerie

Depending on the concept, we use Japan's highest quality "river lace" and "embroidery lace."

[River lace]
We use the highest quality lace produced by a manufacturer in Hyogo Prefecture, which is known as the "Queen of Lace" for its delicacy and elegance and boasts a 90% share of the global market.

[Embroidered lace]
The appeal lies in the three-dimensional, highly original expression and the strength of the material. Craftsmen at a lace factory in Saitama Prefecture have created these original designs through repeated trial and error.

2. 100% organic cotton for gentle care of the delicate zone

For use inside bra cups and around the crotch area.
We are particular about how we make our yarn, and use high-quality organic cotton. While petroleum-based wax is usually used to make yarn, we use natural beeswax from honeybees, and we do not dye our yarn, so we care about the environment and health.

3. ~Thinking of others~ Development of original patterns

A bra that doesn't fit comfortably can hurt your body.
Aiming for a natural beauty that is both physical and aesthetic, we developed our own unique patterns and wires through repeated trial and error in increments of 0.03 mm.

"Effortless beauty in both body and appearance"
This is one answer from Kurihara, the owner and designer, who has been a fan of various lingerie both domestically and internationally for many years and has experience working for a corrective underwear manufacturer.
If you overdo anything, whether it's correction or comfort, it can cause stress to your body and appearance, throwing you off balance.
So we carefully considered a unique cup structure that provides just the right amount of support for the bust, the use of light materials that conform to the bust, the development of wide wires that suit the Japanese skeleton, and pattern lines that give a delicate appearance while raising the armpits to provide stability and prevent slipping...we aimed to create a comfortable place for the breasts and the female body, and a design that allows you to look beautiful.
And so, NAO LINGERIE's original bra has been completed, achieving two seemingly contradictory values: a light, comfortable fit that clings to the skin, yet providing just the right amount of support for the bust. It is comfortable, functional, and creates a beautiful bust.
By pursuing beauty while also stripping it down, we create beautiful lingerie that is natural to both the body and the appearance. By wearing lingerie that fits your body without stress, you can experience the moment when you become aware of your own inner beauty.

4. No compromises in stitching

No compromises are made when sewing this delicate lingerie.
We are able to achieve this quality only possible in Japanese sewing factories, where careful and meticulous manufacturing is possible. Sewing bras in particular is much more difficult than sewing clothes, due to the intricacy of each individual part, the many processes involved, and the use of delicate fabrics.
Believing that beauty lies in the details, we repeatedly create samples until we reach a satisfactory level. Finally, our veteran craftsmen put their heart and soul into finishing each piece.

5. The thoughts behind the design name and color

This message from the designer conveys her hope that people will feel proud of their own beauty and live each day with a positive attitude.
Each design of Naoringerie is named. We are particular about not only the design but also the color combinations, bringing you a world that will brighten your mood and lift your spirits.