Why NAO LINGERIE doesn't have sales

NAO LINGERIE does not have any planned sales for summer 2024.

Since our founding, we have only held sales at special times, with the desire to always deliver products at fair prices.

On the occasion of our 10th anniversary since our founding and the closing of our Ginza salon, we wanted to express our gratitude to everyone, so we held a sale on some of our products.

We received positive feedback from customers, such as "I'm happy to be able to get good quality items at low prices," and "I was able to purchase for the first time because it was a sale price," so we're glad we held the event.

There are no plans for any further sales in the future.

We believe that NAO LINGERIE's products, which are packed with one-of-a-kind designs, beautiful, top-quality lace, original colors, meticulously crafted original patterns, and the finest Japanese craftsmanship, will retain their value over time.

Additionally, when we are able to meet in person, we will suggest the perfect lingerie for each individual and will also make alterations if necessary.

NAO LINGERIE's lingerie is not priced with sale in mind; the regular price is the fair price.

Underwear is a consumable item and a daily necessity, but at Naoringerie we use only materials from Japanese manufacturers so that you can use it for a long time, so we hope you will take good care of it and use it for a long time.